BetMGM has officially launched its sports betting app in Colorado after the state finished passing legalization legalizing sports betting. On May 1st, 2020, betting on sports games and events became legal in the state – and BetMGM, one of the US’ leading sports betting operators was quick to capitalize, rolling their product out to all Coloradans.

The company’s first venture is an exclusive primary skin agreement with Midnight Rose Hotel and Casino. This move has been designed to allow ROAR Digital – a partnership between MGM Resorts International and GVC Holdings – to penetrate the Coloradian sports betting market, under the BetMGM brand.

BETMGM launch in Colorado

BetMGM: A Welcomed Arrival In Colorado

Becoming the latest state to legalize some forms of sports betting, Colorado punters have long been waiting for a company like BetMGM to come along and start operating services. They’ll offer a variety of sporting events – and will even offer virtual sports betting and horse racing in the future too.

Speaking on the move, Larry Hill – CEO of Midnight Rose Hotel and Casino said: “We are excited to announce this exclusive partnership with ROAR Digital to bring world-class sports wagering to Colorado.”

Adam Greenblatt, the CEO of Roar Digital also spoke on the launch, saying: “We look forward to offering Colorado sports fans the excitement and ease of betting with BetMGM and working alongside Midnight Rose Hotel and Casino to provide top class betting experiences in the state of Colorado.” “With a limited sports schedule currently, it’s the perfect time for new customers to learn how to use our feature-rich sports wagering product, ahead of the return of US sports.”

An Interesting Time To Launch

Given that the vast majority of sporting events around the world have been canceled – indefinitely – due to the COVID-19 virus, it’s a unique time for the service to be launching in Colorado. However, as Greenblatt says, it’s the “perfect time” for new customers to get to grips with the software – and learn how to use it before sporting events are back in full swing.

BetMGM have already seen tremendous success with their sports betting app – it’s already live (and being used by hundreds of thousands of punters) in Indiana, Michigan, Nevada, New Jersey, Mississippi, and West Virginia. A few of these states also have chosen to legalize online casino and poker games – something that BetMGM facilitates too.

See also: Virtual Football Betting Secrets

Who Are BetMGM?

MGM is one of the biggest and most well-known brands in the world. They own and run some of Vegas’ most successful casinos and properties, and have a range of hotels and resorts all over the world. To cash-in in the sports betting industry, they formed BetMGM – previously known as PlayMGM. This aims to offer sports betting services to punters in MGM’s casinos and also has developed mobile betting technology, allowing punters to place bets from their mobile devices.

It’s clear BetMGM are at the forefront of the sports betting industry – and with their recent move into Colorado it’s likely we’ll see the company continue to grow and expand.