Bet365 and Inspired Entertainment to Offer New Virtual Soccer Product

Written By Grant Taylor-Hill on March 17, 2023

It has been revealed that iconic betting operator, Bet365, is expanding its partnership with Inspired Entertainment. In this expansion, the firms will join forces once again to offer an all-new ‘multi-stream’ Matchday Soccer product. This is a revolutionary virtual betting product that features ‘life-like’ graphics and boasts eight matches playing concurrently, meaning bettors can assemble accumulators and multi-line bets with ease.

Reportedly, there will be a dedicated stream for each fixture and bettors will have the option to choose whichever one they want to tune into. But, at the same time, they’ll have the ability to lay a bet on any one of the matches playing out at that moment. Thanks to an advanced UI, every individual stream will provide coverage of the other matches that are playing out, meaning a bettor stays informed at all times.

An All-New Virtual Betting Product


It has been confirmed by Inspired Entertainment that the Matchday Soccer product will feature realistic graphics akin to those seen in ‘V-Play Soccer 3’. It’s a pleasing enough game on the eye but Matchday Soccer is also going to be advanced enough to run eight matches concurrently, offering the never-before-seen potential for virtual soccer bettors. In a statement, Steve Rogers (no, not Captain America), the Chief Commercial Offer of the Virtual Sports division at Inspired Entertainment, said:

‘We have enjoyed a long and mutually successful partnership with bet365 for more than 15 years and are excited to launch the latest Multi-Stream Matchday Soccer product on their online platforms. Revolutionising the user experience is paramount to us. For that reason, we placed great value on being able to offer bet markets across the eight concurrent games, easy accumulator bets that can be placed every three minutes and graphics that continue to look as realistic as ever.’

There are big things in store for both firms, as recently, Inspired took to the airwaves to reveal its brand-new horse racing slot game, Big Horsey Fortune. On the other hand, Bet365 has worked with Incentive Games to reveal a whopping $10 million Mega March Bracket Challenge. This challenge will see US bettors submit their predictions for the 2023 NCAA Championship, with the potential to win up to $10,000,000.

As the US sports betting markets open up across the nation, challenges and events like this are becoming increasingly popular.

Bet365 and Inspired Entertainment are perfectly poised to deliver a top-notch virtual betting product, and users are already excited. With virtual sports betting, there’s no downtime, no close of play, and no interruptions – it’s the perfect product for a bettor that doesn’t want to hang around waiting for a kick-off.

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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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