Betway becomes the official sponsor of the Miami Open

Posted on March 22, 2021

Global betting operator Betway has announced their triumphant return to the world of tennis betting by becoming the official sports betting partner of the upcoming Miami Open.

Their partnership

Now that the contract between the two organizations has been confirmed, Betway will see their brand displayed on the court and digitally when the two-week event takes place at the Hard Rock Stadium, in Miami Garden. In fact, the event is beginning today, March 22nd. It will see some of the best players in men’s and women’s tennis compete in the first master’s event of the 2021 pro season.

The company had previously sponsored the Tie Break Tens and Davis Cup. This was followed by a three-year blackout of betting sponsors. The ATP placed a blanket ban on all betting sponsorships for their events. Now it has lifted and Betway is back to being their sponsor.

Anthony Werkman, the CEO of Betway spoke about their new partnership and their return to the world of tennis:

“We are incredibly excited to announce our sports betting partnership with the Miami Open. As a globally recognized brand, we are happy to be involved in one of the most prestigious tennis tournaments in the world, which hosts some big names in the sport.”

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The event

This will be a significantly smaller event than the previous Miami Open. For obvious reasons, they skipped the 2020 Open, so the last official Miami Open was held in 2019. This year, several major international players have withdrawn from the tournament. That means that players like Serena Williams, Novak Djokovic, Rafael Nadal, Roger Federer, and Dominic Thiem will not attend the event.  They have also reduced the total prize money for the event. It is $6.68 million, down from $16.7 million in 2019.

On top of this, most of the events at the Open will take place in spectator-free stadiums with only a few having a limited number of fans in attendance, capped at 750 seats. While it is good news for Betway that they can re-enter the world of tennis, there could not have been a worse time. They have sponsored what may become one of the least popular Masters events in the Pro Tour.

Other tennis betting options

Outside of the Miami Open, there are plenty of other ways you can scratch your tennis betting itch. There is a company currently trying to turn Tennis into a VR esport. If that is possible and they can make it accurate enough, there could be potential for esports betting operators to take interest in it. They are currently opening their doors to beta testers for the month of April and we may see more news from them in the coming months.

If you want to bet on tennis but there aren’t any events, you could always check out virtual tennis betting, 2021 is a great year to get into virtual betting offerings. The technology is only getting better, and the freedom offered is fantastic if you want to place lots of smaller bets in one day.

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Andrew Boggs

Andrew is a Northern Ireland based journalist with a background in esports and VR reporting. He grew up in County Down, Northern Ireland, and graduated from Ulster University with a Masters's degree in Journalism.

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