Luckbox partners with BtoBet for a new custom sports book

Written By Andrew Boggs on July 22, 2021

BtoBet, a sportsbook provider from Aspire Global has just announced their new strategic partnership with esports operator Luckbox. BtoBet will provide Luckbox with its sportsbook platform in multiple regions across Europe and Latin America.

The partnership

BtoBet is providing Luckbox with its neuron sportsbook platform. On their part, Luckbox wants to use the new platform to build a bespoke player journey. They want to provide their customers with the opportunity to customise their sportsbook experience for their own unique betting goals.


Luckbox is an esports betting site. It was launched in 2019 and aims to provide a safe and secure experience by implementing a fully regulated esports wagering system. Luckbox lets esports fans bet with Bitcoin, Ethereum, XRP, and Litecoin and they hold one of the world’s most respected gambling licences. They have been awarded a top tier gambling licence by the Isle of Man government.  The licence allows Luckbox to accept fiat, crypto, and in-game items as currency when transacting with players.

Luckbox was founded by former PokerStars colleagues Lars Lien and Mike Stevens. It was built by a team combining vast experience in the igaming industry and a passion for esports to offer players a platform to bet on their favourite games, including CSGO, Dota 2, and League of Legends.


Aspire Global

Aspire Global is a B2B-provider of iGaming solutions. They offer companies a technical platform, proprietary casino games, a proprietary sportsbook, and a game aggregator.

They operate across the globe, but their focus is on Europe, Africa, and the Americas. Despite being a business focused company, they also operate some consumer facing providers like Karamba.

Comments from the organisations

Thomas Rosander, CEO at Real Luck Group, spoke about the new partnership:

“We are thrilled with this partnership which gives us the prerequisites to create a bespoke, outstanding player experience across all channels. In our search for a new sportsbook supplier, we looked for a cutting-edge betting solution and we also looked for opportunities to expand into new jurisdictions. We found these key strengths in the combination of BtoBet and Aspire Global.”

Tsachi Maimon, CEO at Aspire Global, also added:

“This partnership is yet another proof point of the strengths of BtoBet’s leading sports solution. We are excited to partner with Luckbox and to support its migration from its previous sportsbook provider.  We are looking forward to developing Luckbox’s offering together with them and to support Luckbox in further strengthening its position as a leading, global iGaming company.”

The future for Luckbox

The team at Luckbox have had a banner year. They ended 2020 by debuting on the Toronto Stock exchange and have been making some impressive moves in the new year.

The recently completed an upsized and oversubscribed private placement of special warrants of the company. As a result, they have raised aggregated proceeds of $17.8 Million CAD. They had initially planned to raise $5 million but upsized the round to $15 million only 24 hours later. They had underestimated the amount of investment and were heavily oversubscribed. They plan to use the money raised by the private placement funding for working capital and general corporate purposes such as investing in its existing team and scaling user acquisition.

Luckbox is taking advantage of the growth that many esports betting sites have received during the pandemic and is stacking their leadership team with some major heavy hitters. Only a few months ago they added former Finance Director of Global-e and CFO of ASX-listed ParaZero LTD, Ran Kaspi, as their new Chief Financial Officer. This comes after their public market debut on Wednesday, December 16, on the TSX Venture Exchange in Toronto. In just one month their share price had increased by 75%.

Luckbox reported a 500% increase in turnover during the spring lockdown, accelerating its path to go public. They have been making strides towards dominance in the esports betting sector. Many other traditional sportsbooks offer esports betting, but it takes operators that truly focus and dive deep into the esports scene to succeed.

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Andrew Boggs

Andrew is a Northern Ireland based journalist with a background in esports and VR reporting. He grew up in County Down, Northern Ireland, and graduated from Ulster University with a Masters's degree in Journalism.

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