Microgaming has recently announced that it will be adding Unikrn’s Esports betting portal to its aggregation platform after finalizing a distribution agreement with the Esports operator; a move that sees Microgaming entering the Esports world for the first time.
According to the report put out by Microgaming, the deal will see Unikrn’s Esports betting product – known as Unikrn Virtual – made available to more than 800 of Microgaming’s customers, and will allow players to place real-money wagers on a plethora of popular Esports events including Counter-Strike: Global Offensive, Mortal Kombat, Street Fighter, NBA2K and Rocket League.
A New Offering For Microgaming Customers
It’s a big move for Microgaming, and Leon Thomas – the Commercial Director at the online gambling giant – said: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new avenues to deliver unique content that raises the bar of entertainment. Unikrn has a strong reputation for delivering innovative esports gaming experiences that capture the attention of players around the world, and we firmly believe the addition of their esports product will allow us to bring something special to the market.”
We also heard from Rahul Sood, one of the co-founders of Unikrn, who said: “When I left my position as CEO of Microsoft Ventures, it was to create something unprecedented. Unikrn Virtual is a never-ending well of exclusive content that will change the betting landscape. With our Microgaming partnership, I’m excited to access Microgaming’s network and global reach.”
Andrew Vouris, the COO at Unikrn also added: “Unikrn Virtual is the solution to the single most foundational issue facing bookmakers today, even in the fast world of esports, content gaps can wreak havoc on bettor engagement. For bettors who want engaging, 24/7 options, Unikrn Virtual is the only option.”
Microgaming is one of the world’s largest online gambling software companies in the world, and it’s the largest privately-held company, with other major competitors like Playtech and NetEnt choosing to go public. Microgaming has been around since 2004 and serves a huge number of areas in the iGaming industry, covering everything from sports betting and poker to online casino game development and white-label back-end solutions for operators to take advantage of.
They are based in Douglas on the Isle of Man and their current CEO is John Coleman; they employ more than 200 members of staff from their various office locations and continue to be seen as a leading figurehead in the online gambling industry.
Unikrn is a US-based Esports company that’s located in Seattle, Washington. It was founded back in 2014 by two entrepreneurs; Rahul Sood and Karl Flores, both who still play an active role in the company. Unikrn has formed partnerships with many of the world’s most popular Esports tournaments and competitions, and they’re widely regarded as being one of the biggest and most reputable Esports betting and entertainment media companies on the planet today. Their new partnership with Microgaming further solidifies this stance.
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