Inspired Entertainment expands to Greece and Turkey

Posted on October 28, 2020

Inspired Entertainment is a major supplier of technology, hardware, content, and services for the gaming industry. This month they have launched their virtual basketball game, V-Play Basketball, in Greece, and became the first Virtual product to be authorised in Turkey.

A first for Inspired in Turkey

Earlier this month, Inspired Entertainment issued a press release stating that they have become the first Virtuals product authorised in Turkey. They are authorized on behalf of the Turkish National Lottery and will allow them to offer virtual sports betting via the National Lottery.

Inspired signed a contract with Sisal Sans, a Turkish joint venture between Sisal SPA and Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim A.S., to provide its V-Play Plug & Play™ solution for both mobile and desktop devices.

inspired-virtuals-turkey

Brooks Pierce, COO of Inspired, wrote:

“We have worked with Sisal for many years in Italy, supplying our video lottery terminals, Virtuals and mobile products.  We are thrilled to partner with their Turkish joint venture, Sisal Sans, to offer our Virtuals products in Turkey. Our Virtuals have proven popular in the U.K., Italy and Greece and we see Turkey as an opportunity to showcase our new Plug & Play™ solution and the strength of our overall Virtuals offerings.”

Selim Ergun, CEO of Sisal Şans Interactive, added, “Inspired’s Virtual Sports speak to that innovation, offering fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types, and we are excited to be the first certified website to offer Virtuals in Turkey.  We are looking forward to working with the Inspired team to bring a continual stream of betting content to our customer base, especially given the limited live sports now available.”

Virtual basketball in Greece

Besides this big move into Turkey, Inspired have also launched their virtual basketball game, V-Play Basketball, in Greece. This will be the third channel of virtual sports available along with V-Play Soccer 3.0 and Matchday.

The game will include Euro League and Greek League Basketball in response to the huge popularity of the game in Greece. They offer 90 seconds long virtual sports events that use 3D graphics to simulate the experience of betting on a live game.

Brooks Pierce also commented on the expansion, “We are excited to add another channel within OPAP’s betting shops in Greece. Our Virtual Basketball first launched in 2019 and we have seen incredible results with both immediate adoption and incremental revenue upon launch.  It has been one of our highest-performing products in terms of amount wagered and we expect similar success with OPAP, which has been a great partner and done a terrific job launching new Virtuals into the marketplace.”

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Partnership with Microgaming

As well as these two international expansions, Inspired Entertainment have also partnered with Microgaming’s content aggregation platform, making 20 of their most popular mobile games available on the platform. This is another expansion of their global reach and international brand recognition.

Claire Osborne, VP of Interactive at Inspired, wrote, “We’re thrilled our games are now available on the Microgaming platform. It’s been a smooth transition and a pleasure collaborating with the Microgaming team to expand our global reach and increase our brand exposure among Microgaming operators. … We plan to grow our partnership with Microgaming by providing more of our premium online and mobile games in the coming months.”

This has been a big month for the company, we have seen extensive international expansion and a major first for a virtual sports betting service by partnering with the Turkish National Lottery. What’s next for the Virtuals company?

Image Credits: Inspired Entertainment
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Andrew Boggs

Andrew is a Northern Ireland based journalist with a background in esports and VR reporting. He grew up in County Down, Northern Ireland, and graduated from Ulster University with a Masters's degree in Journalism.

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