North Carolina Eyes Top Spot in Market Following Betting Launch

Written By Grant Taylor-Hill on March 15, 2024
sports betting north carolina

It has been revealed that North Carolina’s fledgling sports betting market exploded within the first 48 hours of legal wagering. In a sweep, GeoComply tracked 370,000 active accounts making 5.4 million ‘location checks’ across the state within just two days. Those numbers decimate the figures logged by neighbouring states like Virginia, despite North Carolina not having that much higher a population.

It was reported by GeoComply, a geolocation specialist and data provider, that areas such as Charlotte, Greensboro, Raleigh, and Winston-Salem saw the majority of these checks take place. Some heavy hitters have landed on their feet in the state, such as Caesars, one of the most popular sportsbook providers in the country. With the launch of sports betting in the state, Caesars has made its mobile wagering solution available for residents of North Carolina.

‘Already Delivering’

North Carolina’s legal wagering markets are already exceeding expectations, according to industry experts. In a statement, GeoComply’s SVP of Compliance said:

‘It’s early, but North Carolina is already delivering on lawmaker expectations when they legalised online sports betting last year. The state’s well-structured approach to mobile sports betting safeguards consumers and opens up significant revenue streams.’

It’s an exciting time to be launching a betting premise anywhere in the United States, what with March Madness being just days away. Recently, some states have reported record-high figures, showing that the gambling takeover in the United States is effortlessly gathering pace. Most recently, the state of Arizona broke records by generating a total of $69.3 million in betting revenue in the space of a single month.

Operators have spoken highly of North Carolina and the opportunities the state presents. For instance, DraftKings’ president, Matt Kalish said:

‘The Tar Heel State is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalised online sports betting.’

In January, Vermont’s sports betting markets opened up to a positive reception, marking yet another state to turn to gambling – in a good way. As key operators like FanDuel, ESPN Bet, DraftKings, and Caesars pushed further across the country, a real power play discussion is opening up – but competition was never a bad thing.

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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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