ComeOn Partners With Inspired For Virtual Esports Offering in the Nordics

Written By Grant Taylor-Hill on April 27, 2024
comeon betting

It was revealed this week that ComeOn had partnered with Inspired Entertainment, bringing a vast virtual offering to its sports betting sites. This partnership will see Inspired Entertainment’s expansive offering of virtual sports betting games deployed across ComeOn’s platforms in the Nordics. It’s a key part of ComeOn’s developing growth plan, and it’s a move that’ll bolster the services the provider offers a wide audience of bettors.

There are plans at ComeOn to double the business in the coming months, and this partnership with Inspired Entertain should go some way to achieving that goal. In recent years, virtual sports betting has become increasingly popular, with more bettors turning to digital betting solutions than ever before. It’s a trend that was popularised during the COVID-19 pandemic when real sports were called off, and it has remained in place ever since.

Growth with Virtual Products

This landmark partnership was spoken about positively by the Director of Sports Trading at ComeOn, Jonathan West:

“We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers. We chose Inspired because they have a very extensive suite of virtual games along with official rights to certain sports leagues, including branded American football, basketball and baseball games. With this Virtual Sports partnership we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition.”

That sentiment was echoed by Ian Freeman, the CCO at Inspired Entertainment:

“ComeOn Group is a very valued addition to Inspired’s Tier 1 stable of operators, we are delighted to bring our high-quality Virtual Sports products to their customer base in the Nordics through this exciting partnership. Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating Marbles game.”

Inspired Entertainment has also gone from strength to strength recently, securing a deal that’ll see the provider entering the Spanish market. In the last year, the firm has also partnered (or extended partnerships) with the likes of Bet365 and GRID. Inspired isn’t just an online betting solution – the company also provides digital betting terminals hosting the best virtual sports betting products for brick-and-mortar locations.


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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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