Bet365 and Inspired Boost Virtual Sports Betting Deal

Written By Grant Taylor-Hill on June 30, 2023 - Last Updated on January 12, 2024
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Inspired Entertainment has been carving out more of a solid presence in recent months by renewing or expanding its partnerships with top-tier betting platforms. Most recently, it has penned a long-term agreement with Bet365 to be the provider of its virtual sports betting products. It has been a bumper year for Inspired Entertainment, and it was just weeks ago that the firm revealed its revolutionary CSGO virtual esports betting platform.

This isn’t a new pairing for Inspired and Bet365, though. These two titans of the betting industry have been partnered up for quite some time, and this recent expansion came without much debate or consideration – it simply works and it will keep working. This partnership comes as Bet365 seeks to ‘ramp up’ its operations in the US sports betting markets.

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Inspired Entertainment offers up a diverse and unique virtual sports betting package, which has recently been expanded to include virtual CSGO esports betting options. It has recently joined forces with the likes of GRID to blow this offering wide open, and it isn’t slowing down any time soon. For Bet365, a partnership with Inspired Entertainment just makes sense, and that’s a sentiment that’s mirrored by Brooks Pierce, the CEO of Inspired:

‘We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering up more than 30 channels of Inspired content around the world. They were the first operator to offer our Multi-Stream Matchday and Basketball products,” Pierce added. We’re thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio.’

Over the last few years, we’ve seen Inspired introduce more sports to the virtual sports betting niche. Recently, basketball, esports, and even women’s soccer have made appearances in Inspired’s portfolio. There are plans to further expand this offering in future with the likes of baseball.

Currently, Inspired Entertainments offers up this virtual sports betting portfolio to more than 100 operators around the world, impacting around 40,000 retail channels. Recently, Inspired also extended its partnership with Paddy Power, a similarly-sized operator to Bet365. On that deal, the Head of Retail Gaming, Vince Bateson, said:

‘Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.’

Inspired Entertainment continues to work on the technology powering its virtual sports betting functions. As time goes on, these games are becoming much more realistic, more accurate, and ultimately, more immersive. They’re constantly becoming a top-tier alternative to traditional sports betting.

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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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