Inspired Brings Virtual Products to a New European Market

Written By Grant Taylor-Hill on March 23, 2024
inspired entertainment

It was recently revealed that Inspired Entertainment, a leading virtual sports betting provider, has kicked off a Spanish partnership with Luckia. This collaboration will see Inspired Entertainment bring its suite of virtual sports games to Spain. Luckia operates a tried and tested network of sports betting platforms and online casinos, which makes it the perfect operator to soak up the benefits of this partnership.

As part of the deal, Spanish bettors will get access to a line-up of industry-leading virtual sports betting solutions. This will include soccer, horseracing, basketball, and greyhound racing. It’s a stacked offering that is typical of the virtual sports betting sector, and it’s expected that Spanish gamblers will waste no time in taking advantage of it.

The Spanish Market

In a statement, the Chief Commercial Operator at Inspired Entertainment, Ian Freeman, said:

‘We are delighted to partner with Luckia and deliver our virtual products to the Spanish market for the first time. European players are already familiar with virtual sports, and we look forward to increasing Luckia’s offering with our award-winning collection of products.’

Echoing the sentiment of Inspired Entertainment, Luckia’s Head of Product, Eloy Fernande, said:

‘We are excited to be able to offer sports fans and bettors access to Inspired’s truly transformative and ground-breaking games. We are confident that the introduction of Inspired’s products will complement our existing products, enable us to reach new audiences and provide an engaging sports betting experience.’

Virtual sports betting is seen as a solid alternative to live sports betting for several reasons. It’s never offline, which is the driving contributor to the vertical’s success. Over time, virtual sports betting technology has become increasingly advanced, which means it has become more authentic and realistic. It can scratch that itch without needing real players or competitors to be on the field. It’s a more ‘eco-friendly’ method of betting, too.

Inspired Entertainment has gone from strength to strength in this category of late. Earlier this year, the firm partnered with an operator to bring virtual sports betting products to New Jersey. There’s no sign of things slowing down for this spearhead of the virtual sports betting industry.

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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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