Scientific Games and Inspired Entertainment Enter Licensing Deal for Virtual Sports

Written By Gianfranco Capozzi on June 23, 2020
Virtual Inspired Entertainment

Over the last five years or so, virtual football betting has become more popular than ever before – and online sportsbooks, casinos, and land-based betting establishments are keen to offer their punters the best virtual games possible. Indeed, if you’ve read any of our sportsbook reviews or esports betting guides you’ll probably have noticed virtual sports are mentioned all over our site…
And that’s why we were excited to see that Scientific Games and Inspired Entertainment – two of the world’s leading sports betting and online gambling companies – have come together in a unique licensing deal for virtual sports products.

On June 16th, 2020, Inspired Entertainment announced that it had finalized the signing of an agreement with Scientific Games to allow their Virtual Sports catalog to be made available through Scientific Games’ global content aggregation platform for sports betting.

Scientific Game and Inspired Entertainment deal
© Copyright 2020 | Inspired Entertainment, Inc.

A Clear Market Leader In Virtual Sports

Inspired Entertainment’s virtual sports games have become well-known throughout the industry; they feature incredibly realistic, lifelike graphics, helping mimic the experience of real sports betting, and their state-of-the-art technology is now found at thousands of online betting sites around the world. They offer a variety of different products, including football, cycling, horse racing, and greyhound racing, and these virtual products are available 24 hours a day, 7 days a week. They’ve become even more popular over the past few months where the world has seen a sharp drop in the number of live sports events taking place due to the ongoing COVID19 pandemic.

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games said:

“Virtual Sports have been a great complementary product to live sports. But with major professional sports on hold due to the COVID-19 crisis, Virtual Sports are helping fill a big void. We’re thrilled to partner with Inspired Entertainment so our partners can offer their customers realistic computer-generated re-creations of their favorite sports, and keep customers engaged between games once live sports are back.”

Brooks Pierce, the President, and Chief Operating Officer at Inspired Entertainment said:

“We are very excited about this opportunity to work with Scientific Games in bringing Virtual Sports to their customers’ passionate fans. Inspired has built the largest and most advanced portfolio of Virtual Sports, and we’re tailoring our products with a combination of fast-paced action, ultra-realistic player simulations, and a tremendous breadth of bet types. We are looking forward to working with Scientific Games and their wide global reach to bring a continual stream of betting content to their partners’ customers, especially at this time when live sports content is so limited.”

The partnership is likely going to strengthen Scientific Games’ offering significantly – and they already hold a firm grasp on a number of areas within the online gambling industry, including iGaming. The new partnership will benefit operators greatly too, as it allows them to add Inspired Games’ full range of virtual sports titles with a one-integration process.

About Scientific Games

Scientific Games Corporation (listed on NASDAQ as SGMS) is without a doubt one of the world’s leading betting/gambling companies and they work with a huge number of betting industries, developing and pushing out content for the casino, lottery, social gaming, online gaming and sports betting industries. They’re widely regarded as being the “industry leader” when it comes to online gaming content, and their integrations and games are found at thousands of online gambling sites around the world. They also run a number of subsidiary companies that they’ve acquired over the course of their business career. For example, in the iGaming industry, this includes major names like Shuffle Master, WMS, and Barcrest.

You can learn more about Scientific Games and the work they do directly at their website:

About Inspired Entertainment

Inspired Entertainment (in full, Inspired Entertainment Inc) are another global superpower in the online and offline gaming and betting markets, and they develop and provide a range of services and products for gambling industries. These products include games (under their Inspired Gaming subsidiary) for online and land-based casinos, and they also offer a wide variety of lottery, sports betting and mobile-focused products.

They’ve enjoyed large-scale success in the UK and Ireland, where their virtual sports games can be found at almost all high street bookmakers, and they now boast that their games are available at over 50,000 gaming machines in pubs, bars, bookmakers and arcades throughout the UK and other countries. Their move into the online gambling market has proved a large success, and their most recent partnership with Scientific Games shows they’re not slowing down anytime soon; it’s likely we’ll be hearing a lot more from Inspired Entertainment in the following months and years to come.

You can learn more about Inspired Entertainment and the work they do directly at their website:

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Gianfranco Capozzi

Gianfranco is an Editor-in-Chief and works as Head of Esports at Catena Media. Specializing in growth hacking and digital marketing areas, he has been working in relation to iGaming and financial services for the last 10 years. Follow him GFCapozzi

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