Betway have confirmed the identity of their first-ever sponsorship partner in French football as Ligue 2 outfit Toulouse FC. The deal has been described as “multi-year” and will see Betway branding put in place on LED boards around the club’s Stadium de Toulouse home ground. The brand will also feature on the team’s playing kit until at least 2024.
“It’s with great privilege that we can announce our first sponsorship in France, after working to establish the Betway brand in the country for the past 12 months,” said Brice Maurin, head of marketing at Betway in France.
Toulouse looking to return to Ligue 1
Anthony Werkman, CEO of Betway, was delighted with the deal, and was especially proud that this was his company’s first foray into French football sponsorship. He was also looking forward to backing the team as they looked to make their way back to the soccer’s top tier in France.
“The club has a great history and have ambitions to get back into Ligue 1 and we look forward to supporting them on their journey,” he said.
Toulouse FC’s general manager, Olivier Jaubert, echoed Werkman’s delight. He stated that he was very proud that his club was chosen as Betway’s first French football partner, as well as that such a major player in the global betting marketplace had chosen Les Violets as a partner.
“This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey,” he said.
Les Violets will work together with Betway to produce exclusive content for digital and social media channels as an integral part of the new deal. The deal will also give Betway their first opportunity to cement a place in the French sports betting market.
Betway offers a comprehensive, all-round sports betting service, and customers can enjoy virtual sports betting as well as esports betting at their sites. The brand continues to look to innovate and break into emerging markets, as shown by its ongoing sponsorship of esports team Ninjas in Pyjamas. It also sponsors the BLAST Premier esports event series. Betway users can also enjoy some virtual football betting at the site.
Betway’s sponsorship partners include Spurs and Hammers
Betway also has a number of partnership deals with major soccer clubs other than Toulouse FC. Betway’s branding can be seen on the jerseys and at the stadiums of a number of iconic clubs in Germany, England and now Belgium, as well as France.
English Premier League clubs West Ham United, Leicester City, Tottenham Hotspur and Brighton & Hove Albion all have partnerships with the brand. German clubs that have partnerships include Eintracht Frankfurt, Werder Bremen, Hertha Berlin and Schalke 04. Fans of Spanish football will have seen Betway branding used by clubs such as Atletico Madrid, Espanyol and Deportivo Alaves.
In addition to their impressive catalogue of football sponsorships, Betway also partner with cricket teams like the international West Indies and South Africa sides, as well as Surrey County Cricket Club in England.