Scientific Games Extends Virtual Sports Content Through Racecourse Media Group Partnership

Written By Gianfranco Capozzi on August 3, 2020 - Last Updated on September 2, 2021
Legends Horse racing

Scientific Games has announced that they will be adding Legends Racing Series from Quantum Leap Solutions (QLS) to their OpenMarket sports content platform. The addition is made possible thanks to a new partnership with Racecourse Media Group (RMG), a leading sports company that focuses primarily on horse racing in the UK and Ireland.

A Single Integration and Easy To Use

Scientific Games’ OpenMarket platform has changed the face of the sports betting industry, and it allows operators to offer their customers thousands of betting opportunities and markets with one, single integration. The new range of virtual sports games will be added directly to the OpenMarket platform, so operators already utilizing the software will see the titles available automatically. It’s also hugely beneficial to new, smaller operators as it enables them to “set up shop” far quicker than with proprietary software. OpenMarket is also fully-regulated.

See also: What is Virtual Soccer?

Keith O’Loughlin, the SVP sportsbook digital at Scientific Games said: “With OpenMarket, gone are the days of multiple supplier integrations that are both costly and time-consuming. We’re bringing the very best the sports world has to offer into one single solution that creates real competitive advantage in terms of speed to market and player engagement. Since we launched OpenMarket in April, we’ve seen a surge in demand from forward-thinking operators looking to add next-level player experiences to their offering at speed.”

Mark Fellows, business development director of Quantum Leap Solutions, said: “Racing is about opinions. Are you with Nijinsky or Sea The Stars, Ouija Board or Snow Fairy? We’ve tried to build something that simulates what might have happened had the great horses from different generations been able to race against each other. Partnering with Scientific Games and its OpenMarket content aggregation platform will allow us to offer this exciting new product to operators and racing fans across the globe.”

Nick Mills, commercial director of Racecourse Media Group, said: “OpenMarket is a perfect home for Legends Racing. Having a sports content aggregation platform that we can integrate with and distribute from at speed was critical for us. Legends Racing is the first daily virtual product aimed at real racing fans, who can form a genuine opinion on a race using previous form and ratings. We’re excited to be involved in this project with Quantum Leap and Scientific Games and look to working with them closely going forward.”

About Racecourse Media Group (RMG)

Racecourse Media Group (RMG) is a holding company that oversees a large number of media rights management businesses, primarily involved in horse racing; they act as an umbrella organization for 34 different racetracks in the UK and their revolutionary approach to sports media rights management has allowed the company to gain tremendous reach in the virtual sports market; they also return a significant share of their profits back into the industry.

About Scientific Games

Scientific Games is one of the world’s largest gambling and betting organizations, and it’s also one of the oldest, formed back in 1974. The company is located in the United States and employs some 9,700 members of staff as of 2018. The publicly-traded company holds a huge foothold in most gambling markets, including land-based casino machines, online gambling content, social gaming, sports betting, server-based interactive gambling, and virtual sports betting.

Scientific Games’ software, games, and platforms can be found at a huge number of online casinos and betting sites and their proprietary platforms are widely regarded as being industry-leading. A focus on virtual sports betting has seen Scientific Games partner with a number of interactive sports betting companies in the last few years and it’s likely we’ll see this trend continue, given the popularity of virtual betting in today’s online gambling market.

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Gianfranco Capozzi

Gianfranco is an Editor-in-Chief and works as Head of Esports at Catena Media. Specializing in growth hacking and digital marketing areas, he has been working in relation to iGaming and financial services for the last 10 years. Follow him GFCapozzi

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