New partnership between and UFC to target LATAM and Asian markets

Written By Andrew Boggs on March 8, 2021
Stake partnership UFC

In a recent announcement, was revealed to be the first official betting partner of the Ultimate Fighting Championship in the Asian and Latin American markets (excluding Brazil). This agreement sees the sports betting and cryptocurrency-focused gaming operator become the mixed martial arts promotion’s official sponsor in both regions, with the exception of Brazil.

The partnership

In the region, will cooperate with the UFC to improve their betting experience on the Stake platform. That means that they will launch exclusive promotions, VIP experiences and produce exclusive social and digital content featuring UFC athletes.

Comments from the organisations

Milan Jovancevic, Public Relationships Manager at had this to say:

“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”

UFC Vice President of Global Partnerships, Nick Smith, added:

“We’re thrilled to partner with an exciting and emerging platform like to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience. UFC prides itself on being innovators, and is a unique way for fans to experience the action and excitement of UFC.”

Stake is the world’s biggest crypto casino and sportsbook. They only launched back in 2017 and quickly grew in popularity. In only three years they took an unprecedented 35 billion bets. That is some crazy numbers, they focused on the cryptocurrency niche and really made a name for themselves. They provide a whole host of great features and offers, elite odds, exciting promotions, instant withdrawals, and a leading social experience. These features have led to their meteoric rise.

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The sports sponsorships is relatively late to the party when it comes to sports sponsorships. They only began developing their portfolio of sponsorships in the sports arena a couple of months ago. In January 2021, they partnered with UFC middleweight champion Israel Adesanya. He was made their global brand ambassador and has featured in collaborative marketing campaigns along with other UFC athletes.

Betting on the UFC has become a very popular pastime. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. They have an estimated 625 million fans across the globe.

Their plans for growth in the region

This partnership with aimed at the Latin American and Asian markets is a great move for the two organisations. UFC is rapidly growing in popularity around the world and by seizing this opportunity, they can grow their fanbase even more.  For, as Latin America and Asia start to reduce legislation around sports betting and gambling in general, partnering with such a popular organisation as the UFC will make their growth in these regions all the more rapid.

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Andrew Boggs

Andrew is a Northern Ireland based journalist with a background in esports and VR reporting. He grew up in County Down, Northern Ireland, and graduated from Ulster University with a Masters's degree in Journalism.

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