BetMGM Debuts Enhanced Sportsbook App in the United States

Written By Grant Taylor-Hill on September 9, 2023 - Last Updated on January 12, 2024

Ahead of the commencement of the 2023 – 2024 football season, BetMGM has debuted an enhanced, advanced sportsbook app. It’s an all-new application with some cutting-edge, unique features, and the MGM Resorts x Entain endeavour has launched it to coincide with the kick-off of the new NFL season. With many new things to see and do, bettors will be more engaged than ever when using the application, which is available in any state where BetMGM operates.

Recently, BetMGM has been expanding its operations across the United States in line with the growth of the US sports betting market. As more states open their doors to sports betting practices – both online and in-person – BetMGM is there to scoop up a license. In recent weeks, the operator burst onto the Kentucky scene, which just opened up its retail sports betting market on the 7th of September.

‘State-of-the-Art Sports Betting Platform’

Out of the new features, one of the most attractive add-ons is the ‘free $100,000 Survivor Pool’. This element sees bettors pick up a one-time free entry to a tournament in which they’ll pick one team to win each game week. At the end of the tournament when one customer is left standing, they’ll scoop up the $100,000 prize. There’s also an all-new technical journey in the backend that’ll allow bettors to travel across multiple states and still be able to access their login and balance in approved markets.

Related: BetMGM Launches All-New NHL-Branded Games

Furthermore, BetMGM has added 8-Bit Barry back into the betting application by popular demand. It’s available exclusively to BetMGM customers, and it offers bettors and fans an opportunity to dip into a pool of nostalgia with Barry Sanders. There’s no better time to return to 8-Bit Barry than during the commencement of an all-new season of the NFL.

Here are some of the other additions being made to the all-new sportsbook application:

  • Same-Game Parlay+
  • Exclusive Team Partner Hometown Odds Boost
  • Elevated First Bet Offers

In a statement, the BetMGM, Adam Greenblatt, spoke highly of the application:

‘We developed our state-of-the-art sports betting platform to feature a variety of ways sports fans can engage. The next generation of the BetMGM app is a giant step forward in the sports betting experience. It increases the level of entertainment before, during and after games.’

In recent weeks, BetMGM revealed a season-wide campaign designed to promote its ‘GameSense’ responsible gambling programme. This is an on-application and in-person venture that’ll see the programme promoted visibly at nine NFL stadiums around the country. It’s expected that the season ahead will be a lucrative one for BetMGM as more markets open up, but it’s important to stress that BetMGM is about the fun of gambling – and when that fun stops, so should the betting.

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Grant Taylor-Hill

Grant is a lifelong, multi-platform gamer with a passion for journalism and more than ten years' experience in the industry. He'll try any game once, and when he's not playing them, he's watching them, being as he is an avid esports fan.

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