Novibet and Inspired Agree New Multi-Market Virtual Sports Partnership

Written By Zack Wilson on November 19, 2021

Inspired Entertainment, one of the world’s leading virtual sports betting software providers, has confirmed that it has signed a new partnership deal with Novibet. The new deal will see Inspired’s virtual sports content launched across Novibet’s platforms in many countries across Europe, beginning with Greece.

This will see Novibet feature virtual sports products tailored to specific geographical regions in Europe. Inspired virtual sports offerings are delivered by their own Virtua Plug and Play technology. Novibet’s European customers will be able to access their virtual basketball betting options, as well as a range of other sports such as virtual horse racing.

Image credit: Inspired

Mozzart and Inspired sign virtual sports deal

The new deal follows hard on the heels of Inspired Entertainment signing a virtual sports contract with Mozzart in Serbia, which highlights the company’s expanding reach as well as the growing popularity of virtual sports betting.

Mozzart’s other key areas of operation include several important territories in Europe and Africa. Bettors in Malta, Romania, Republika Srpska, North Macedonia, Croatia and Kenya should soon be able to access Inspired’s virtual sports betting products soon, following the initial launch in Serbia.

Brooks Pierce, the president and chief operating officer of Novibet, was excited by the possibilities that the new partnership offers in terms of both brands’ future growth.

“Novibet is a leading online gaming operator and has been a long-standing customer of Inspired’s on the iGaming side,” he said.

“We are very excited to further enhance their online portfolio to include our award-winning Virtual Sports and we look forward to working together to grow their brand across Europe.”

Thanasis Gkiokas, Novibet’s sports manager, was equally enthused by the way that specific products could now be tailored for individual markets.

“We have enjoyed working with Inspired to create custom Virtual Sports offerings that are specifically tailored to fully satisfy our members, such as Inspired’s exclusive Greek Matchday Soccer League,” he said.

“What we guarantee at Novibet is the most entertaining and vibrant gaming experience and our new content will surely please Novibet members.”

High quality provided by Novibet and Inspired across the world

Novibet has reputation for quality in the online gambling marketplace. Licensed and regulated by regulatory bodies such as the UKGC, MGA, HGC and ADM. Around since 2010, Novibet operates in key markets such as the United Kingdom, as well as Greece.

Inspired supplies much more than just virtual sports betting products to operators such as Novibet. The brand is also associated with providing content, technology, hardware and services to regulated gaming, betting, lottery, social and leisure operators all around the globe. Their products are tailored to land-based as well as mobile forms of gaming.

Operating in around 35 different jurisdictions across the world, Inspired provides content for over 50,000 gaming machines in betting shops, pool halls and other assorted venues in many different countries across the world. They provide interactive games for over 170 websites, and their entertainment solutions are used in more than 16,000 terminals worldwide.


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Zack Wilson

Zack Wilson is an experienced writer whose past includes working for and Love Rugby League. With a keen interest in how technology will shape sport and gambling in the future. Away from the screen, he still plays and coaches rugby union.

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